One style, many dialects
Deco has always spoken in regional dialects. It took its name from Paris, from the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes, and travelled outward from there, picking up a new accent wherever it landed.
Look at how it evolved across the Atlantic and two distinct voices emerge.
New York's is vertical. Steel and stone pushed skyward, stepped back in tiers, held in strict symmetry — the Chrysler Building, the Empire State. Deco built for height.
Miami's is looser and warmer. Along Ocean Drive and Collins Avenue, Miami Beach built its Deco low: hotels and apartment blocks in pastel stucco, porthole windows, "eyebrow" ledges shading the glass from the sun, curves borrowed from the ocean liners of the day. Deco built for heat.
When we started designing the collection, the first argument at the drawing board wasn't about which stones to use. It was about which of those two voices the stones should speak in.
Shaped by its surroundings
Curve and line in agreement